OnePlus 11 drops ‘Pro’ branding and keeps the alert slider, company confirms

Chinese language know-how maker OnePlus has introduced that its upcoming international launch occasion — the place it is going to reveal the OnePlus 11 5G and Buds Professional 2 — will likely be held on February 7 in New Delhi, India. 

The corporate shared with ZDNET a banner picture of what seems to be just like the rear triple-camera module of the next-gen flagship smartphone, together with some fancy advertising and marketing lingo that is virtually too open for interpretation: “Cloud 11” and “Witness the Form of Energy.” Am I purported to really feel hyped or puzzled?

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On Cloud 11

A OnePlus spokesperson tells me that the Cloud 11 theme “represents the upgraded know-how and efficiency delivered by the model’s newest merchandise, and to raise the consumer expertise from Cloud 9 to Cloud 11.” It isn’t fairly the moonshot marketing that we have seen from the corporate up to now, however I am nonetheless wanting ahead to seeing how OnePlus will enhance on the ten Professional and Buds Professional — two merchandise that acquired wonderful critiques when ZDNET examined them at launch.

No extra “Professional” branding

What’s sure is that whereas OnePlus has caught with its “Professional” branding for its flagship telephones over the past three generations, the OnePlus 11 5G does with out it. It isn’t a typo. 

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Whether or not that signifies that the gadget could have a extra succesful successor later within the 12 months or OnePlus has realized that customers aren’t simply shopping for telephones for the sake of it having “Professional” within the title is up within the air. I am simply grateful that I will not have to put in writing out “OnePlus 11 Professional 5G” when it is overview time.

The alert slider (and Hasselblad) is again

OnePlus has additionally confirmed that the OnePlus 11 5G will leverage the corporate’s partnership with Swedish digital camera maker Hasselblad after it had dedicated to investing $150 million over three years again in 2020. What’s extra vital — particularly to OnePlus customers — is that the alert slider is again. The corporate had eliminated the notorious mute change from its most up-to-date smartphone, the OnePlus 10T, leaving many to marvel if there was something left within the model’s id. 

With the OnePlus 11, there is a chance right here for the corporate to reclaim the general public’s curiosity earlier than different producers like Samsung and Google take a swing on the 2023 market. This is hoping that it does not miss.