There had not been a lot excellent information in Marten’s quarterly profits record. (Image: Jim …
Read More »NBA wants ‘many more’ media partners amid shifting sports landscape, league executive says
The NBA has a straightforward plan when it comes to the complicated world of sports media rights: It wants to be seen everywhere and by everyone. “Our fans are consuming the NBA in diversified ways, so our goal as a sports league is to try to make sure that no matter where the fan is, no matter how they’re consuming …
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