Apple’s supremacy in the international smart device market proceeded well right into the sundown period of 2024, however Samsung took care of to make a development after a dry spell extending right back to 2018. Counterpoint Research study simply launched its newest Global Handset Model Sales Tracker report covering phones marketed worldwide in between January and November in 2014, showcasing Apple’s customer supremacy on top regardless of the apple iphone’s costs price tag.
The iPhone 15, iPhone 15 Pro Max, and iPhone 15 Pro took the leading 3 areas in the very same order. The 5th, 8th, and nine settings were gotten hold of by the iPhone 16 Pro Max, iPhone 14, and iPhone 16 Pro, specifically. The only various other costs phone in the checklist originated from Samsung, noting a vital turning point for the business’s front runner Galaxy S line.
The year 2024 noted the very first time that a Galaxy S collection phone showed up in the international top-selling smart device checklist after a space of over half a years. The Galaxy S24 Ultra’s remarkable sales, according to Counterpoint, are an outcome of Samsung’s generative AI devices providing a brand-new experience opportunity for customers.

Samsung Galaxy S24 Ultra. Andy Boxall/ Digital Trends
” The development can be credited to it being the very first smart device with GenAI abilities, producing considerable customer rate of interest. Samsung’s focus on these cutting-edge attributes has actually led to solid market efficiency and a first-mover benefit,” keeps in mind Counterpoint Research study Expert Harshit Rastogi in a press declaration shown Digital Trends.
A shock win
Samsung was just one of the very first smart device manufacturers to make a large bargain concerning generative AI experiences on mobile phones. The business is presently marketing its pile as Galaxy AI, and increased down on it with the arrival of Galaxy S25 collection previously this year.
While generative AI devices have not rather taken care of to change the smart device experience, and a healthy and balanced number of them are rather newfangled, there are still a couple of methods that can verify to be valuable on a day to day basis.

Andy Boxall/ Digital Trends
As an example, Samsung’s concentrate on availability, specifically the real-time translation devices and interpreter setting, have actually been implemented well. There are still some harsh edges with recognizing regional accents, however the useful energy is certainly there.
” It’s made to offer individuals back time, and make individuals’s lives simpler. It’s modern technology to aid you live a far better life.” Annika Bizon, Samsung’s elderly supervisor of advertising and marketing and omnichannel in the U.K. and Ireland, lately informed Digital Trends.
For individuals that choose a sprinkle of enjoyable modifying control over their images, there are an entire number of AI-assisted methods readily available for Galaxy S smart device customers. If you are captivated to obtain a preference, Digital Trends produced an exhaustive guide on how to use those fun tools and what to anticipate.
Though it isn’t rather the most effective. In a side-by-side contrast with Apple’s very own service that got here with Apple Knowledge, the apple iphone’s take showed to be extra precise in Digital Pattern’s screening. Significantly, Apple’s arrival to the “AI Phone” race was rather late, and some its very own portions, such as the information recaps, have actually been so awful that the business needed to place them on a time out.
Samsung, on the various other hand, has justdoubled down on its AI efforts At the Unpacked occasion this year, the business presented Currently Prevent and Currently Quick, which basically maintain you upgraded on an entire number of things, from upcoming conferences and wellness statistics to fast controls for a range of tasks.

Joe Maring/ Digital Trends
Call Help can convert voices in genuine time, while Conversation Help will certainly do the very same for text-based discussions. Surfing Help will certainly sum up websites, Records Help will certainly function its magic (read: transcription, summarization, and translation) using the Recorder application. There are assistive creating methods, a la Apple’s Creating Devices, in the Notes application.
Sound Eraser and Illustration Help are amongst the new age of AI includes introduced in 2025, both of which currently have an equivalent within Apple’s phone and tablet computer communities. Regardless of whether the competitors was very first to these AI eases, it appears Samsung’s Galaxy AI emphasis has actually certainly struck home with Galaxy S customers.
” In regards to usage situations today, these creating aides, AI writing, those kind (sic) of devices are extremely useful to them,” Tarun Pathak, Study Supervisor at Counterpoint, claimed in a communication with The Core previously this year. He included that customers are not delighted concerning the entire AI package, however in the following couple of years, agentic AI could produce a purposeful change.