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Social media platform Bluesky has seen a increase in new accounts for the reason that election.
President-elect Donald Trump’s return to the White Home has solidified a place for Elon Musk, proprietor of the social media platform X, on Trump’s newly-formed Department of Government Efficiency, or DOGE.
When Musk purchased Twitter, which he later rebranded into X, a slate of recent social media platforms jockeyed to be the choice to the favored short-form textual content app as he rolled again content moderation.
None of them took over, however as Musk is poised to be a Trump ally all through his presidency, Bluesky is seeing an onslaught of recent customers. Here’s what to know:
DOGE: Trump taps Elon Musk, Vivek Ramaswamy to lead new ‘Department of Government Efficiency’
What’s Bluesky?
Bluesky is a decentralized social media app. It has the same feel and look as X, previously Twitter, however has some totally different options to deliver extra individuals into its creation.
“In contrast to different closed platforms, Bluesky is an open social community that provides customers alternative, builders the liberty to construct, and creators independence from platforms,” spokesperson Emily Liu stated in an emailed assertion to USA TODAY.
It launched publicly in February 2024.
On this photograph illustration, the Bluesky brand is displayed on a cellphone with the app displayed on a pc monitor on November 14, 2024 in Pasadena, California. The social media app Bluesky has seen its person base enhance by 1.25 million for the reason that U.S. Presidential elections as some individuals depart rival X, which is owned by Elon Musk.
Who owns Bluesky?
Bluesky is owned partially by CEO Jay Graber. Additionally on the Bluesky board are Jabber inventor Jeremie Miller, Techdirt founder Mike Masnick and Blockchain Capital normal companion Kinjal Shah, in line with Bluesky.
The undertaking was initially began in 2019 by former Twitter CEO Jack Dorsey. Bluesky and Twitter previously parted methods in late 2022.
Bluesky has seen 2.5 million new customers during the last week
Liu stated Thursday the app has seen roughly 2.5 million new signups within the final week, leading to greater than 16 million customers on the platform.
She additionally stated the platform is seeing document exercise in all metrics of engagement, together with likes and follows.
“Customers have additionally been sharing suggestions that they are receiving extra engagement (and higher-quality engagement) on Bluesky than on different platforms regardless of initially having extra followers elsewhere,” she stated. “And most significantly, that they are having enjoyable!”
X noticed its personal Election Day bump, regardless of exodus
X didn’t instantly reply to USA TODAY’s request for its newest person numbers.
However in line with a post by XData, the platform noticed a record-breaking 942 million posts worldwide and a 15.5% enhance in new person sign-ups on Election Day and the next day.
On the identical time, it additionally noticed greater than 115,000 account deactivations, according to NBC News, probably the most since Musk took over the app.
Some celebrities together with Jamie Lee Curtis and Don Lemon have publically announced they are leaving X.
Contributing: KiMi Robinson
Kinsey Crowley is a trending information reporter at USA TODAY. Attain her at kcrowley@gannett.com, and observe her on X and TikTok @kinseycrowley.
This text initially appeared on USA TODAY: What is Bluesky? Social media app seeing rising popularity
