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Reebok has partnered with Mattel’s Barbie to create a family-friendly attire and footwear assortment releasing Sept. 20. The gathering is impressed by the Barbie Dream Hole Undertaking, a mission centered on difficult gender stereotypes and shutting the hole that retains ladies from attaining their desires.
Sneakers within the assortment embody the Barbie x Reebok Membership C Additional, a platform fashion which contains a tonal deboss and Barbie’s “B” brand patterning leather-based panels, along with shiny mesh detailing and lightweight pink accents. Secondly, the Barbie x Reebok BB 4000 II is a black suede shoe with patent leather-based facet stripes and pink accents. Lastly, the Barbie x Reebok FloatZig 1 is a sizzling pink model of the model’s common working shoe; it options embossed and foiled branding.
The marketing campaign contains a younger woman exploring numerous profession choices within the footwear business, aligning with the corporate’s purpose of empowering ladies and spotlighting how Black and brown girls are underrepresented within the discipline. Teaming with the Barbie Dream Hole Undertaking along with Women Inc. of Boston and Lynn, Reebok will provide a donation to Women Inc. and invite members of the Women Inc. Lynn chapter to the corporate’s Boston headquarters. Women will meet the designers behind the Reebok x Barbie assortment, find out about their profession paths and obtain merchandise from the gathering. These efforts advance Reebok’s “Human Rights Now!” and United In opposition to Racism initiatives.
“It’s so particular to work with an iconic model like Barbie that boasts a decades-long legacy in empowering ladies to succeed in their limitless potential. Collectively we’ve not solely created an exquisite assortment, however are telling an necessary story by means of a singular inventive marketing campaign that highlights the obstacles Black and Brown ladies face inside the footwear business,” stated Poria Blunt, senior vice chairman of worldwide product at Reebok.
Blunt continued, “Our partnership goals to encourage younger ladies to pursue their desires with confidence as a result of we all know when you may see it, you consider you might be it. By leveraging the facility of Barbie and Reebok’s world platforms we aspire to empower the following technology of changemakers inside the footwear business.”
See extra photographs the Reebok x Barbie assortment under.
See the Sneakers within the Reebok x Barbie Assortment [PHOTOS]
View Gallery 15 Pictures
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