With out fail, one factor all the time occurs throughout the iOS phase at Apple’s Worldwide Developer Convention (WWDC): I’ve a second the place I need extra folks I do know to personal an iPhone and use iMessage as a result of it all the time appears to be like a complete lot extra enjoyable than my common message apps.
It’s not proof of iMessage being usually superior, although; it’s about one thing else. And this was very true at WWDC 2024.
There’s one thing about iMessage
Apple all the time does an important job of exhibiting how its merchandise and options may improve your life, and iMessage is all the time portrayed as a beautiful solution to join, chat, and have enjoyable with pals. iOS 18 will introduce a number of new options to iMessage, together with methods to focus on particular phrases, add any emoji or sticker to messages by the Tapback menu, and in addition schedule messages to be despatched at a particular time.
It’s not probably the most thrilling checklist of recent options, however that’s not the purpose. It’s the best way iMessage was (and has all the time been) portrayed throughout WWDC’s keynote presentation. Though just a few minutes have been spent on iMessage, it simply seemed enjoyable and interesting to make use of. I need to check out the completely different results for phrases, and I don’t care if it’s annoying to the recipient. Actually, I need them to ship again a equally annoying animated phrase — the much less applicable, the higher.
I need a lengthy checklist of blue-and-gray message packing containers, all with bouncy phrases, emoji reactions, and little movies that will be enjoyable to create and ship after which heartwarming to look again on. That’s what iMessage seems to supply. However it’s going to solely accomplish that whenever you and the folks in your life additionally use iMessage, and for me, that’s simply not the case.
However is Apple’s portrayal of iMessage even correct?
Different messaging apps dominate
If I don’t actually use iMessage, what do I take advantage of? WhatsApp is the messaging app of selection for nearly everybody I do know, and it’s nearly commonplace observe to ask if somebody has WhatsApp when exchanging contact data. There’s completely nothing flawed with WhatsApp in any respect, and it has among the options I like from iMessage — comparable to emoji reactions, GIFs, and stickers.
I discover calls and video to be dependable, and the standard is often glorious, so my grievance is just not a lot about the app itself however extra about how lots of people use it. Exterior of some thumbs-up or coronary heart emoji reactions, my WhatsApp message feeds are comparatively strange. I additionally use Line, the original sticker-heavy messaging app, however I additionally discover stickers are used judiciously there. I don’t need to be the one to cost in and jazz all these chats up with undesirable pictures and stickers, a lot as I’ll like the thought.
Lastly, there are RCS messages. Sure, iOS is getting assist for the flashier, interactive options provided by the messaging system, however any pleasure round it’s fully misplaced on me. The one SMS/RCS messages I obtain come from automated companies like supply reminders, informational no-reply messages, or from folks I barely know. If I knew them, likelihood is we’d have linked on WhatsApp anyway.
Would iMessage be any completely different?
I’m positive there are lots of people who absolutely embrace all of the options iMessage, WhatsApp, PCs, Line, and each different messaging app provide. It’s actually the best way Apple makes it appear with its fun-packed iMessage demonstrations. However fairly than it being actuality, at the least for me, it’s extra proof of Apple’s unbelievable gross sales skill.
We’re speaking about a messaging app right here. It’s not going to vary my world, as more often than not, the messages I ship and obtain are pretty mundane, with lengthy, in-depth conversations occurring over the telephone or in individual. There’s usually no place for greater than a thumbs-up response, and even when I compelled everybody I do know to purchase an iPhone and use iMessage, I’ve a sense nothing a lot would change.
But it surely doesn’t matter. Apple does such an excellent job of creating the app look engaging that I’m simply satisfied messaging nirvana exists in these blue bubbles. Apple’s promoting prowess is clear in all the things from the Apple Imaginative and prescient Professional to the iOS 18 customized house display screen design and instruments just like the Apple Pencil. I’m not an inventive individual, however after I see the Pencil demonstrated throughout an Apple occasion, I shortly think about the $100 stylus could be able to altering the scenario.
I know all this, however I’m nonetheless wanting ahead to iOS 18 and the brand new iMessage options so I can strive them out on my small collection of iPhone-owning pals. That’s the true energy of Apple’s unbelievable displays and promoting at WWDC 2024.