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Extra from Footwear Information
Havaianas has teamed up with Dolce & Gabbana on a brand new vary of flip flops for summer season.
In keeping with the Alpargatas S.A-owned Brazilian footwear model, the limited-edition unisex assortment options its basic flip flop fashions produced in 4 prints from the Italian luxurious firm. These embrace the Leopardo and Zebra prints in addition to the Blu Mediterraneo and Carretto Siciliano motifs.
Every product encompasses a printed velvet end on the straps, a metallic Havaianas emblem, and an unique pearly pin from Dolce & Gabbana, the corporate added. The packaging of the brand new sandals will comply with the quintessential fashion of Dolce & Gabbana, showcasing a mix of matte lamination, metallic prints and golden particulars.
Maria Fernanda Albuquerque, vp of world advertising and marketing at Havaianas, instructed FN that this collaboration was impressed by “the connection between the Brazilian easygoing summer season vibes with the Italian exuberance and creativity.”
As for why the footwear model continues to purse collaborations with style manufacturers – having launched one other one in April with Maison Kitsuné – Albuquerque added that collaborations permit the corporate to attach with completely different shoppers and territories in an genuine approach and that is a part of the Havaianas technique. “The collaboration with Dolce & Gabbana is a vital world motion for the model,” Albuquerque mentioned. “It reinforces our connection to the style world.”
Diane Bekhor, president of North America at Havaianas, echoed this sentiment. “Collaborations are an vital a part of our technique,” Bekhor mentioned. “They permit Havaianas to offer new and revolutionary product to excite our prospects and to achieve a brand new viewers.”
The restricted Dolce & Gabbana x Havaianas assortment, which retails for $139, will likely be launched at Dolcegabbana.com, Havaianas.com, Havaianas flagship shops, pop-ups and choose retailers world wide on June 13.
It has been a busy few months for the Brazilian firm. In late December, Havaianas guardian firm Alpargatas named Liel Miranda as its new chief govt officer. He assumed the position on Feb. 1 and succeeded interim CEO Luiz Fernando Edmond.
As CEO, Miranda is tasked with taking part in a key position within the transformation course of that started in 2023, with a deal with simplification and effectivity, in addition to main the corporate in executing its new methods.
And the turnaround is beginning to work. In Could, Alpargatas reported internet gross sales elevated 3.0 p.c within the first quarter of 2024 to 921.1 million Brazilian Actual ($171.6 million), up from 894.3 million Brazilian Actual ($166.6 million) the identical quarter final yr. The corporate mentioned it offered 2.3 million pairs of Havaianas flip flops within the first quarter, a rise of 8.6 p.c from the identical time final yr, pushed by progress in Brazil.
In its first quarter earnings launch final month, the corporate mentioned in an announcement that its progress in Brazil was pushed by core merchandise, because it sees enhancements each in distribution and within the quantity of males’s merchandise offered.
“Whereas we’ve got made important strides in regaining competitiveness, scale, and value and expense effectivity in Brazil, our worldwide operations are just a few steps behind on this journey,” the corporate said on the time. “In america, we’re nonetheless within the early phases of implementing our channel technique. Within the first quarter of 2024, we skilled a 20 p.c year-over-year quantity decline, primarily as a result of diminished low cost ranges and the decreased relevance of the off-price channel. The optimistic counterpart of this motion appeared in income per pair progress and improved gross margin.”
Established in 1907, Alpargatas S.A is among the largest Brazilian corporations within the footwear enterprise. Other than Havaianas, the corporate owns Ioasys, an innovation and expertise firm. And in 2021, the corporate added Rothy’s to its portfolio after buying a 49 p.c stake within the American sustainable footwear model.
Launch Gallery: Dolce & Gabbana Teams Up With Havaianas on Flip Flop Collection, Photos
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