Bonus BeReal comes to UK, lets users post more than once a day

BeReal is piloting its new Bonus BeReal function within the U.Ok. Anticipated to roll out quickly in different international locations, this permits customers to publish greater than as soon as per day — you get two Bonus BeReal posts in case you handle to add on time throughout the two-minute day by day window, and one further publish in case you miss the window. Your Bonus BeReal might be posted everytime you want.

BeReal went viral final yr for its refreshingly genuine strategy to social media. Every day at a random time, all customers are prompted with a notification that it’s “time to BeReal” — in different phrases, it’s time to cease what you’re doing and inside two minutes, take a back and front digital camera photograph to share with your mates. As a substitute of solely seeing the highlights of our mates’ lives on their Instagram story, we would see BeReal posts of individuals watching Netflix on the sofa, or folding laundry.

Whereas some customers embrace the reminder that there’s extra to life than our most picturesque moments, different customers have opted to only wait and publish their day by day BeReal once they’re doing one thing attention-grabbing, which form of defeats the app’s goal of encouraging authenticity. Additionally, it’s sort of boring to see that your mates are at work at 2 PM on a Tuesday.

“We’ve all been there…” BeReal wrote in a weblog publish. “The BeReal notification goes off earlier than we’re on the live performance, out to dinner, or connecting with household and mates, and we’re confronted with the final word determination: publish late or miss the second.”

Picture Credit: BeReal

The Bonus BeReal function nearly seems like a concession that many customers are simply posting late anyway, because the penalties for lacking the two-minute window are so minimal. Now, customers might be incentivized to publish on time if they’ll, since they’ll get not one, however two Bonus BeReal posts. It’s a intelligent strategy to enhance engagement, however it might additionally shift the app’s tradition.

As BeReal took over app retailer charts and confronted copycat options from TikTok, Instagram and Snapchat, the group behind the impromptu photograph sharing app was unusually quiet. The France-based startup refused to speak on the file to the press and stayed out of any discourse across the app (and there was rather a lot — it was even the topic of a “Saturday Evening Stay” skit). Now, together with the announcement of Bonus BeReal, the corporate is breaking its silence by asserting that it has 20 million day by day lively customers (DAUs).

Our sources additionally informed us in October that BeReal had 20 million DAUs; plus, we realized that BeReal closed a $60 million Sequence B spherical at a $587 million valuation. Immediately’s 20 million DAU determine might be further affirmation of that very same information level we acquired six months in the past. Or, it might be an indication that progress has slowed. BeReal claimed that earlier stories of the app’s DAUs weren’t correct, and that progress has remained regular.

Replace, 4/24/23, 9:40 AM ET with further remark from BeReal.