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By Foo Yun Chee
BRUSSELS (Reuters) – Alphabet’s Google was hit with a criticism by Austrian advocacy group NOYB on Thursday for allegedly monitoring customers of its Chrome Internet browser, a difficulty already on EU antitrust regulators’ radar.
The U.S. tech big is phasing out the usage of third-party cookies that advertisers use to trace customers as a way to defend shopper privateness.
It has launched a set of instruments referred to as the Privateness Sandbox to dam covert monitoring methods and restrict knowledge sharing with third events whereas builders and publishers can measure adverts with out monitoring particular person customers.
Chrome customers are requested whether or not they need to activate the advert privateness function or to not stop being tracked.
NOYB (none of your enterprise) mentioned the function permits Google to trace customers throughout the browser, and that the corporate ought to first search customers’ consent as required beneath European Union privateness guidelines.
“Individuals thought they have been agreeing to a privateness function, however have been tricked into accepting Google’s first-party advert monitoring. Consent needs to be knowledgeable, clear and truthful to be authorized. Google has performed the precise reverse,” NOYB founder Max Schrems mentioned in assertion.
The group on Thursday filed a criticism with the Austrian knowledge safety authority.
NOYB has filed scores of complaints with EU and nationwide privateness watchdogs in opposition to huge tech firms for alleged privateness infringements.
(Reporting by Foo Yun Chee; Enhancing by Mark Potter)
